Do you have a creative business and are looking for a platform to start your marketing efforts online? If so, Pinterest could be an excellent option for you!
With over 400 million people using Pinterest every month to find ideas and inspiration for their next purchase, it's no wonder business owners, and creative entrepreneurs are turning to this platform to reach their target audiences. If you're new to Pinterest advertising or are simply looking for tips on getting started, you're in the right place. We'll share everything you need to know on creating a Pinterest ads strategy for your local business.
Setting up your Pinterest Ads Account
Setting up your Pinterest account is way simpler and cheaper than the cost of building a website. You’ll just need to provide basic information about your business, such as your name, website, and location. Then, you will be taken to the Pinterest Ads Dashboard, where you can create your first campaign.
When creating a campaign on Pinterest Ads, you must establish your campaign goals. You can choose from these three objectives: awareness, consideration, and conversion. Once you set your objective, you can select your target audience by location, gender, age, interests, and more.
After that, it’s time to create your Pinterest Ads Strategy.
Creating a Pinterest Ad Strategy
1. Decide what you want to promote.
The first step in creating a Pinterest Ads strategy is to decide what you want to promote. It could be a specific product, service, or even your brand in general. Then, you can start thinking about how to best reach your target market on Pinterest.
For instance, if you are promoting a product, you would want to ensure that your ad is visually appealing and catches the eye of potential customers. On the other hand, If you are promoting a service, you would want to focus on creating an ad that highlights the benefits of your service. You can also include a call to action that encourages users to browse your product page or book an appointment for your offered services.
2. Choose the right ad format.
Once you know what you want to promote, it's time to choose the right ad format. Pinterest offers a few different options for advertisers, so selecting the one that best fits your goals is essential.
If your goal is to drive traffic to your website or product page, then a Promoted Pin is likely the best option. This pin is a regular pin that is boosted with a budget. Or, you can use a Promoted Video to raise brand awareness or promote a sale or event through a video ranging from 30 seconds to 15 minutes in length.
But, if you want to drive traffic and increase brand awareness simultaneously, try to use a Promoted Carousel, where you can place up to five images or videos that users can swipe through.
All these three options will appear in users' feeds, search results, and related boards. So make sure that your ad is creative and visually appealing.
3. Set your budget.
The next step in creating a Pinterest Ads strategy is to set your budget. Pinterest offers advertisers two pricing options: cost-per-click (CPC) and cost-per-thousand (CPM).
For CPC, you will pay each time someone clicks on your ad. This pricing option is best for advertisers looking to drive traffic to their website or product page. While in CPM, you will pay each time your ad is shown 1000 times. This pricing option is best for advertisers looking to increase brand awareness or promote a sale or event.
Once you have selected your pricing option, you must set a daily budget you are willing to spend. Pinterest will automatically adjust your budget based on the results of your ad, so it's important to start small and increase your budget as needed.
4. Create your ad.
Now it's time to create your ad! The process will vary depending on which ad format you have chosen, but there are a few things that all ads should follow:
First, use a catchy headline and relevant keywords. These will help ensure that your ad is seen by users interested in what you are promoting.
Next, include a high-quality image or video. Remember that users on Pinterest are looking for beautiful and inspiring content, so make sure your ad measures up!
Finally, put a call to action that encourages users to click through your website or the product page. Make sure your call to action is clear and concise, and consider using a strong verb like "learn more," "discover," or "shop now."
Once you have created your ad, it's time to submit it for review. Pinterest will review your ad to check if it meets their guidelines, and they will notify you once it’s approved.
5. Monitor your results.
Once your ad is approved and running, monitoring your results is a must. Go to your Pinterest account's "Ads Manager" section to see how many people have seen your ad, how many have clicked on it, and how much money you have spent. You can also use this section to adjust your budget or targeting options. It's also a good idea to keep an eye on your website traffic and sales to see if there has been a boost since you started running ads.
As you optimize your campaign and meet your goals, congratulations! You have successfully created a Pinterest Ads strategy that works for your business. However, if you don't see the results you were hoping for, don't despair! You can always try again with a different ad format or targeting option.
Final Tip
There is no one-size-fits-all solution to creating a successful Pinterest Ads strategy. The best way to figure out what works for your business is to experiment with different ad formats, targeting options, and budgets. With a little trial and error, you'll definitely find a Pinterest Ads strategy that works for your business in no time!