Krys is a newcomer to the Bash, and we think you’ll be excited to find The Crafter Way joining us at the 2019 Etsy Dallas Jingle Bash. We connected with her for a quick Q&A just for y’all …
What are you most looking forward to for the Jingle Bash?
Making people laugh. I love meeting customers in person and connecting for a moment over a snarky joke or cheesy pun.
Is your shop offering anything new, special or different at the Bash?
We have a ton of new cards for the Bash, including some cheeky holiday cards. We also have new mix packs for the forgetful folks who never have a card when they need one.
What makes this event special for you?
The community and collaboration of this group is just magical. It makes me feel whole. I’ve also been lucky enough to volunteer with Etsy Dallas in coordinating the event this year, so I can’t wait to see it come to life!
Is there a story behind your business name?
Most definitely! I love being a crafter of words, but the story is much dorkier than that!
In the late 90s, my bestie, Christine, and I were craft shopping. She’d changed her mind about buying yet another photo box and dropped it on the nearest shelf rather than returning it to where it belonged. I instinctively shouted, “that is not the crafter way!” It became our motto of sorts, and I knew someday it would be my brand.
What is a typical day of work like for you?
I need structure. And I love alliterations. So, my schedule is marketing mornings and art afternoons. After my coffee, I start by working on my Etsy shop, social media, and whatever is on my marketing to do list. After lunch (or my second coffee), it’s time for product development, so illustrating and writing .
What is your professional background and how did it lead you to the creative work you are pursuing now?
In my undergrad, I studied photography and design, and this year I’m finishing my MBA/MS in marketing. My designer and copywriter sides play nicely together for The Crafter Way.
How would you describe your brand?
We make greeting cards and gifts that push the envelope: snarky meets sweet. We want to give you a laugh and it be contagious.
What inspires your work?
I find inspiration in the little awkward moments of day-to-day life. I love to laugh, especially at myself.
What do you enjoy most about working with your team?
Overwhelming love and support. My husband and dearest friends support me at shows, laugh at my jokes, and never complain. Plus they’re my favorite people in the world!
What do you find the most challenging about your work?
Definitely the hardest part for me is knowing when the joke will land with my audience - and not just me, LOL. Also, when the creative spark hits (often at 12 am), I’m notorious for being so absorbed that I forget to do important things… like sleep and eat.
Do you have any tips for finding work/life balance?
No, do you?
Jokes aside, I heard something powerful at a conference recently that really struck a chord. Elizabeth Gilbert shared the story of her journey to becoming a writer, and at a pivotal point her mentor challenged her, “What are you willing to give up to get the life you’re pretending you want?”
I’m a work in progress, but that sentiment inspires me to focus on the good stuff.
Is there anything you would like to add?
We can’t wait to meet you at the Bash!
Meet the Team: Christine, Matt, Krys, Tara (left to right)
Shop from dozens of artists offering unique handmade wares at the Etsy Dallas Jingle Bash from 10:30 a.m. to 5 p.m. on November 9. From original art, home goods, and artisanal soaps to local jewelry designers, leather workers and so much more! Check out the event on Facebook here. And find out how to shop the Bash like a pro here. We’ll see y’all at the Bash!
