We are so appreciative of our Jingle Bash sponsors especially when they offer added benefits to our vendor community. If you missed it at the Bash we’d love to introduce you to Flowcode, a highly customizable QR code that you can personalize to match your brand presence.
QR codes promote a powerful connection between your Etsy business and your customers. With the power of Flowcode, interested customers can join your mailing list, access special discounts, post reviews, reorder their favorite items, and more.
Connecting with your customers through QR
Flowcode wants to help facilitate all of these important interactions. Check out 10 powerful ways that Flowcode keeps you connected to your customers and helps your Etsy business grow. Then head on over to Flowcode to snag a great deal to try out Flowcode Pro for free!
1. Get customer feedback
Asking your customers what they think about the product, packaging, shipping, price, service, and more is a fantastic way to foster a strong relationship with them. We recommend that you place a Flowcode within the packaging of your items or in the invoice of your service that links consumers to a feedback survey. This survey should be simple, quick, and direct. This way, you can hear their thoughts on the interaction, and thus you make the relationship more than just a transaction!
2. Use Flowcode QR codes on brochures or flyers
QR codes are perfectly designed for any distributed paper materials. This is because they can reach large audiences and instantly flow from the physical world (a brochure, flyer, poster, etc.) to the online world– their smartphone! Include a Flowcode on your paper materials with a direct call to action, like “Learn More,” “Sign up for our mailing list,” or “Scan for 10% off your first order!” These simple and direct messages help instantly connect your customers to your online storefront, review platform, social media profiles, and anything else you want.
3. Include Flowcode QR codes on business cards
Business cards may already seem archaic to some businesspeople. However, lots of business deals can still be made face-to-face. The simplest way to stay connected with prospective clients still is by exchanging your contact information via business cards. Choose to modernize yours by including a QR code that instantly scans to your mailing list sign up, a contact collection form, or a landing page that houses all the ways to reach you, including your phone, email, address, Linkedin, and more.
4. Empower your customers with information about your Etsy business
Every year, consumers are seeking out more information about the businesses they support. The average consumer is more informed now than ever, which creates an opportunity for your business to stand out! Create a QR code that links to an “Our Story” page, and place it in each order that you send out. This is a modest and direct way of showcasing your unique background, mission statement, and value.
5. Grow your social media fan base and boost engagement on social media platforms
Social media is a great way to drum up business, but it works best when your followers are engaged. This means your best bet is the get actual consumers of your products following the account. Your goal should be to immediately connect people to your social media platforms after they place or receive their order. Create a Flowcode that links to your social media platforms and include it on your business card, in your packaging, or in the newsletter. This will keep the most engaged subset of your consumers aware and active on your page.
6. Easily send customers to your online products
Customers may want to order your products later, read the full ingredients list, search for customer reviews, and more. By distributing QR codes for your products, you provide customers with an visual reminder to check them out on their own time, when it's most convenient. This gives them much more freedom to make an informed decision, and hopefully fall in love with your product!
7. Offer loyalty rewards to your best customers so they keep coming back!
Loyalty rewards are an excellent strategy to build strong customer relationships. With each sale, you could send customers a "point" towards a goal, a unique coupon code, or whatever you decide. The best way to give them access to this reward is with their own unique QR code that leads them directly to your Etsy storefront. This can also scan to a third party site where they can accumulate rewards under their profile.
8. Increase repeat orders by offering deals and promotions that expire, encouraging people to shop again before the offer ends.
Expiration dates create an incentive to purchase sooner, so they are great to promote loyal customers. These customers– who likely already plan to shop with you again— will see the added value in shopping sooner rather than later. The added ease of scanning directly to the promotion from your unique Flowcode will encourage them to return to your online storefront and make the purchase before they forget.
9. Get more reviews and testimonials from satisfied customers.
Reviews are becoming a more powerful way to get sales each day. With the ever-growing number of Etsy sellers, customers seek out positive and specific reviews to decide where to shop. Simplifying the reviewing process is the smartest thing you can do to create visible credibility and support for prospective customers.
10. Make a custom QR code for your brand that gets more engagement from customers
Engagement is a great way to know that your customers care. If they are responding to newsletters, following your social media pages, reviewing their orders, and answering your surveys, you can trust that they appreciate the goods and services you provide them. It is proven that Flowcodes— with our unique circular design– generate 18% more interest from consumers. By engaging more with your customers, you can constantly strengthen the relationship. Isn’t that the goal?
The big picture
It’s crucial to nurture the connection between your Etsy business and its loyal supporters. QR codes are a really great way to do that with as little friction as possible. Get started today with your first Flowcode, or log in to see how your current Flowcodes are performing!
