How to Start A Pinterest Ads Strategy for Your Local Business

Do you have a creative business and are looking for a platform to start your marketing efforts online? If so, Pinterest could be an excellent option for you!

With over 400 million people using Pinterest every month to find ideas and inspiration for their next purchase, it's no wonder business owners, and creative entrepreneurs are turning to this platform to reach their target audiences. If you're new to Pinterest advertising or are simply looking for tips on getting started, you're in the right place. We'll share everything you need to know on creating a Pinterest ads strategy for your local business.

Setting up your Pinterest Ads Account

Setting up your Pinterest account is way simpler and cheaper than the cost of building a website. You’ll just need to provide basic information about your business, such as your name, website, and location. Then, you will be taken to the Pinterest Ads Dashboard, where you can create your first campaign.

When creating a campaign on Pinterest Ads, you must establish your campaign goals. You can choose from these three objectives: awareness, consideration, and conversion. Once you set your objective, you can select your target audience by location, gender, age, interests, and more.

After that, it’s time to create your Pinterest Ads Strategy.

Creating a Pinterest Ad Strategy

1. Decide what you want to promote.

The first step in creating a Pinterest Ads strategy is to decide what you want to promote. It could be a specific product, service, or even your brand in general. Then, you can start thinking about how to best reach your target market on Pinterest.

For instance, if you are promoting a product, you would want to ensure that your ad is visually appealing and catches the eye of potential customers. On the other hand, If you are promoting a service, you would want to focus on creating an ad that highlights the benefits of your service. You can also include a call to action that encourages users to browse your product page or book an appointment for your offered services.

2. Choose the right ad format.

Once you know what you want to promote, it's time to choose the right ad format. Pinterest offers a few different options for advertisers, so selecting the one that best fits your goals is essential.

If your goal is to drive traffic to your website or product page, then a Promoted Pin is likely the best option. This pin is a regular pin that is boosted with a budget. Or, you can use a Promoted Video to raise brand awareness or promote a sale or event through a video ranging from 30 seconds to 15 minutes in length.

But, if you want to drive traffic and increase brand awareness simultaneously, try to use a Promoted Carousel, where you can place up to five images or videos that users can swipe through.

All these three options will appear in users' feeds, search results, and related boards. So make sure that your ad is creative and visually appealing.

3. Set your budget.

The next step in creating a Pinterest Ads strategy is to set your budget. Pinterest offers advertisers two pricing options: cost-per-click (CPC) and cost-per-thousand (CPM).

For CPC, you will pay each time someone clicks on your ad. This pricing option is best for advertisers looking to drive traffic to their website or product page. While in CPM, you will pay each time your ad is shown 1000 times. This pricing option is best for advertisers looking to increase brand awareness or promote a sale or event.

Once you have selected your pricing option, you must set a daily budget you are willing to spend. Pinterest will automatically adjust your budget based on the results of your ad, so it's important to start small and increase your budget as needed.

4. Create your ad.

Now it's time to create your ad! The process will vary depending on which ad format you have chosen, but there are a few things that all ads should follow:

First, use a catchy headline and relevant keywords. These will help ensure that your ad is seen by users interested in what you are promoting.

Next, include a high-quality image or video. Remember that users on Pinterest are looking for beautiful and inspiring content, so make sure your ad measures up!

Finally, put a call to action that encourages users to click through your website or the product page. Make sure your call to action is clear and concise, and consider using a strong verb like "learn more," "discover," or "shop now."

Once you have created your ad, it's time to submit it for review. Pinterest will review your ad to check if it meets their guidelines, and they will notify you once it’s approved.

5. Monitor your results.

Once your ad is approved and running, monitoring your results is a must. Go to your Pinterest account's "Ads Manager" section to see how many people have seen your ad, how many have clicked on it, and how much money you have spent. You can also use this section to adjust your budget or targeting options. It's also a good idea to keep an eye on your website traffic and sales to see if there has been a boost since you started running ads.

As you optimize your campaign and meet your goals, congratulations! You have successfully created a Pinterest Ads strategy that works for your business. However, if you don't see the results you were hoping for, don't despair! You can always try again with a different ad format or targeting option.

Final Tip

There is no one-size-fits-all solution to creating a successful Pinterest Ads strategy. The best way to figure out what works for your business is to experiment with different ad formats, targeting options, and budgets. With a little trial and error, you'll definitely find a Pinterest Ads strategy that works for your business in no time!

Artists Announced for the 2022 Jingle Bash

We are always blown away by the creative talent of the Dallas community and humbled by the difficult task of jurying The Bash with so much talent and limited venue space. We are so excited to share with you the lineup of this year’s Jingle Bash!

With makers from all over the metroplex and beyond, the variety of handmade wares you’ll find at The Bash this November spans from hand-forged silver jewelry to art created from upcycled books and everything in between.

Be sure to check out our featured artists, including our Dallas Craft Collective Creative Entrepreneur mentee, Love Your Delivery who has been learning how to run her own creative business (and save money for a trip to Disney World). Below are a few highlights from our featured artists that you will find at the Jingle Bash. See the entire artist lineup here.

The 2022 Etsy Dallas Jingle Bash, hosted by the Dallas Craft Collective, will be November 12th, 2022 form 10:30 am to 5:00 pm at Gilley’s Dallas.

2022 Spring Bash - Bash Bag Sneak Peek

It’s that time of the year again. We are sharing a sneak peek at what is in the 2022 Spring Bash Bash Bags. We’ll be stuffing the coveted swag bags in the tomorrow. This is the perfect opportunity to us to do some pre-Bash shopping planning.

If you are not familiar with the Bash Bags, they are swag bags filled with goodies from Spring Bash vendors. The first 50 shoppers in line for the Bash get to take home a Bash Bag.

We are so excited for the Spring Bash on Saturday April 30. We can’t wait to see you all at the Bash!

Thank you to all the Bash artists who contributed to the Bash Bags!

Here are just some of the goodies our early birds will get …

Youth Entrepreneurship Program 2022

Etsy Dallas has always been about encouraging and mentoring new artists and entrepreneurs. Before we were members of the leadership team, we were new business owners learning how to take our passions and turn them into, maybe not even profitable companies, but just things that other people wanted to buy. We all remember our first craft show and remember that person or people who helped us get through it. Community over competition. This is what Etsy Dallas is all about.

As we approach the “new normal”, with its in-person events, but while things are still slower than they used to be, we decided to run a beta test of a new program, one that focuses on the next generation of entrepreneurs. This spring, we launched a trial of our Etsy Dallas Youth Entrepreneur Program!

The goal of the Etsy Dallas Youth Entrepreneur Program is to educate and inspire the next generation of artisans. The program includes seminars and workbook exercises that teach basic business principles, such as setting up an Etsy shop, pricing, marketing, and inventory, all designed to lead up to their first craft show.

At the 2021 Jingle Bash, we met a young girl who was so excited about the earrings she was making and hoped to be in a future Bash. We decided this would be a great opportunity to bring the first person into the new program.

Liana, of LoveYourDelivery, has gone through the beta program (and I think we learned as much as she did) and has done all the prep work for her first show, the 2022 Spring Bash. She has been working hard all year making lucky star earrings, mocking up her booth layout, and planning how to make sales and take credit cards.

We are very proud of how well she is doing and hope that you visit her at the Etsy Dallas Spring Bash on Saturday, April 30, in booth #23. If you are a vendor or have ever been a vendor at any show, give her some words of encouragement. We all remember that first show we did. Imagine preparing for it while still having to do your math homework and study for tests too.

Spring Bash Artist Spotlight: Linsey of Mesa Blue Jewelry

Meet another amazing artist, Linsey Pisciotta of Mesa Blue Jewelry. We’re very excited to share Lindsey’s latest unique jewelry that showcases her love of metal, geodes, and gems!

Linsey started Mesa Blue in 2009 while attending Texas State University. Growing up in El Paso, she often went thrift shopping with her Mom - on the hunt for unique, vintage jewelry. Lindsey would deconstruct and redesign their finds. She inherited her passion for stones and minerals from her Dad, The Rock Hunter.

Today she uses her love of natural materials and timeless designs to create each piece in her Dallas area studio. Linsey currently lives in Plano, TX with her husband, two kiddos, and three pups.

From delicate and minimal to textured and glamorous, Mesa Blue is always a fan favorite at the show.

Be sure to visit Mesa Blue at the Spring Bash to get that perfect gem for moms, grads, or your next night on the town!

Spring Bash Artist Spotlight: Heather Romine of January

Our next Spotlight Artist is Heather Romine of January - Jewelry for your Shine. We’re so happy to have Heather joining us at the Spring Bash this year!

What led you to start your business. How did you get started and how has the journey been so far?

I started making jewelry in college and loved it. I was well into my degree as a designer at Savannah College of Art and Design when I started jewelry making classes as electives. After graduation I worked as a designer and a small business owner for years. Later on, I began making jewelry for friends and family, which kept me inspired. Fast forward to 2017, January is my established jewelry business. You can find me at shows and festivals all across Texas and online.

Tell us more about the products you make.

I make necklaces, bracelets, and earrings by hand. The pieces are whimsical, hippie chic or a combination of the two. Many of the items have handmade links, rings closures, and ear wires. Most pieces are made from glass, metal, and semi-precious gemstones. I also use a combination of vintage beads, hand-painted and artisan-made pendants, and focal beads for a unique look.

What does your art-making process look like?

When I am planning a new series I sketch out what the first several pieces will look like, and plan the colors and style combinations. I search for beads in shops, online, and bead makers and artisan glass sites. I look for the right gauge wire to make links, closures, and metal beads from time to time then I find the accent beads and get to work.

What is your favorite product that you create?

I don't have a favorite product but I do love working with the little glass birds and flowers. It is hard not to smile when you are working with something so bright and sweet. I also love finding vintage hand-painted beads, making a piece of jewelry come to life with something so unique.

Do you have a dedicated workspace?

My dedicated workspace is in my laundry room. It was quite a large room with cabinets and shelves running down the entire wall. It sounds funny but with all the storage it made for a pretty good spot.

What is your favorite part of running your business?

My favorite part of running my business is doing shows, getting out there and meeting people. The crowd, the physical work the general craziness, it is an interesting break from working at home.

What inspires you and how do you stay inspired?

I am inspired by art and nature, I love going to art museums and seeing what Egyptian queens wore or seeing the way colors and shapes work together in paintings. I love the illustrations in old books and children's stories and am equally excited when I see colorful birds and flowers in the park or shells on a beach.

Why do you think people are drawn to your style?

People are drawn to my style because of the colors and the uniqueness of design. I think most people would prefer to wear jewelry knowing each piece is an individual work of art not a mass produced item.

When you aren't running your business or creating, what do you spend your time doing?

When I'm not making jewelry (or all the photos, writing, social media, doing shows, and misc. other stuff associated with jewelry), I am hosting a morning workout class, doing bookkeeping and HR for our family business, sewing clothing for myself or drawing and painting.

Since Mother’s Day is coming up, which of your pieces do you think make for a meaningful gift?

I think most all of my pieces would make nice Mother's Day gifts. Each Mom has unique likes and dislikes, each piece is designed as part of a series created in various styles; everything from hippie-chic to whimsical.

Spring Bash Artist Spotlight: tk tunchez of Las Ofrendas

One of the most amazing things about the Etsy Dallas Bashes is the community of local artisans we have gathered over the years. It’s such an honor to showcase talented artists every show. We’re excited to introduce you to tk tunchez of Las Ofrendas!

What led you to start your business. How did you get started, and how has the journey been so far?

Las Ofrendas was born out of a want and need to foster the flowing creativity by founder tk tunchez. From day one Las Ofrendas has focused on supporting folks in honoring their most authentic selves through maximalist statement pieces & accessories. Over the years Las Ofrendas has redefined what maximalism can look like through stonework, statement earrings, flower crowns, and power phrases on home goods. Las Ofrendas is a safe space that empowers everyBODY to embody their most maximalist style.

How did you get to where you are today? How long did it take?

Las Ofrendas' doors have been open for 8 years! Being a micro business founder, tk tunchez has taken it upon herself to learn & teach herself the skills necessary to grow Las Ofrendas year after year. Owning & operating a micro business means that there is ALWAYS something to learn & improve on, so keep an eye out as we continue to make magic!

Tell us more about the products you make.

We specialize in maximalist statement accessories & home good items! Our flower crowns are our most magical pieces, each one handmade and one of a kind. Las Ofrendas is small batch business & every item is had design/assembled in housed. Las Ofrendas produces designs that are lightweight, colorful & strive to normalize doing the most! We have recently released a home goods/stationary line with power phrases to remind all of their magic.

What does your art-making process look like?

As a creative, the art making process can be many different things! There are days where we have set designs we know we want to remake or we could want to completely try something new. In most cases, designs, ranging from flower crowns to earrings to even graphics are laid out & tweaked until we find the design that we absolutely love!

Do you have a dedicated workspace?

We do have a production room where all the magic happens!

What makes your pieces special?

Las Ofrendas take pride in producing pieces that make folks feel like magic. Everything is handmade & curated with such intention.

What makes Las Ofrendas special is that we strive to make every person who shops with us feel special.

How do you recommend styling your pieces?

We are a maximalist brand, so we are always encouraging folks to add a Las Ofrendas statement piece ( or two, or three) to any outfit. Our goal is to normalize wearing the big earrings, layering the necklaces & adding that crown! When you shop Las Ofrendas we support you in finding your own maximalist style that you feel comfortable in everyday!

With Las Ofrendas pieces, you do not need a special occasion to make a statement!

What is your favorite product that you create?

The flower crowns! Each flower crown is one of a kind & a true representation of all the creativity that flows through tk tunchez.

What is your favorite part of running your business?

Las Ofrendas is constantly growing! Being able to adapt & introduce new products that we are so proud of is such a wonderful feeling. We work so hard to create products that are impactful for EVERYONE & settling on power phrases, designs & even new merchandise is such a powerful experience.

What are some challenges you’ve had to overcome?

We are constantly learning. During COVID we had to make a huge shift in order to ensure we could continue to grow. Like many other businesses we had to pivot quickly to social media to make sure we were being seen. Its amazing to say that we were able to not only adjust but keep growing during a difficult time for many businesses.

What inspires you, and how do you stay inspired?

Flowers are a HUGE inspiration for Las Ofrendas. From the flower crowns and the botanical theme in our earrings, stationary & home goods. But staying inspired, that can be hard! Sometimes we can get caught up in the logistics and operational need & forget that much of the inspiration can easily from stepping away & taking a moment replenish ourselves to allow the inspiration back in.

Why do you think people are drawn to your style?

We are big, bold & encourage you to do the same! Las Ofrendas is the place to come when you need a hype person, a person to remind you to wear the big earrings, rock the crown daily & remind yourself that your are magic. We work to create the most exciting & unique shopping experience that will leave you feeling like your most authentic self.

When you aren't running you business or creating, what do you spend your time doing?

We have a team mascot, Little Bear who loves walks! Movies, concerts & eating yummy foods are some things we prioritize on off days. But to be honest, it is sometimes it is difficult to tear away from the new & exciting projects that are in the works!

Since Mother’s Day is coming up, which of your pieces do you think make for a meaningful gift?

Our statement earrings! Mother's deserve to feel like the main attraction & adorning any of your maternal figures with a Las Ofrendas original design will do just that!

Bash Bag Sneak Peek for the 2021 Jingle Bash

It’s that time of the year again. We are sharing a sneak peek at what is in the 2021 Jingle Bash Bash Bags. We’ll be stuffing the coveted swag bags in the tomorrow. This is the perfect opportunity to us to do some pre-Bash shopping planning.

If you are not familiar with the Bash Bags, they are swag bags filled with goodies from Jingle Bash vendors. The first 50 shoppers in line for the Bash get to take home a Bash Bag.

We are so excited for the Jingle Bash on Saturday November 13. We can’t wait to see you all at the Bash!

Thank you to all the Bash artists who contributed to the Bash Bags!

Here are just some of the goodies our early birds will get …

Jingle Bash Artist Spotlight: tk tunchez of Las Ofrendas

Our next Spotlight Artist is tk tunchez, the maker behind Las Ofrendas, a shop that crafts unique statement pieces that are designed with love, joy, and magic (just like you!). Her designs include flower crowns to jewelry and graphic design, and each piece invites you to take up space, and live your most emboldened life.

Working on anything special for the Bash?

We’re so excited to bring our beautiful Christmas crowns to you!

What are your favorite items to show shoppers?

I don’t think I love one thing more than the other in my shop but it brings my heart great joy to see people wearing my flower crowns.

Any Jingle Bash sales or specials?

We are offering a free card or sticker with a $50 or more purchase or 10% off $100 or more purchase.

Do you have any special holiday family traditions?

Our favorite tradition is being able to spend lots of time together while we cook our Christmas dinner.

We can’t wait to see those gorgeous flower crowns in person this weekend at the Jingle Bash! Be sure to stop by and say Hi to Tanya and all the other amazing vendors on Saturday!

Jingle Bash Artist Spotlight: Stephanie of Ox & Pine

Our most favorite part of the Etsy Dallas Bashes is the community of local artisans we have built over the years and getting to highlight them with you. We are so happy to introduce you to long time Etsy Dallas member, Stephanie Brown, the founder of Ox & Pine. After spending years learning her leatherworking craft she opened her doors in 2014.

Working on anything special for the Jingle Bash?

We have really cute leather ornaments we designed this year that can be personalized with name/year or both! I've attached a picture showing a few. We have a Texas shape, Pine Tree shape, and an Ox Head shape.

What are your favorite items to show shoppers?

My personal favorites are our Class Wrap Closure Journal which are perfect for gifting and can be personalized, the Trucker Hats, and our new Card Holder Wallet (also personalized).

Any Jingle Bash sales or specials?

We’ll have our Fan Favorite Luggage Tags for $1! We'll have our Cheery Mishaps (imperfect leather) at 50% off! And we'll personalize your items on-the-spot!

We know you’re a mom to four great kiddos, do you have any special holiday family traditions?

Since we have young kids, we have the them act out the nativity on Christmas Eve. It's hilarious and sweet at the same time. Another tradition we love is picking out gifts for each other. Our kids need a little help with that right now, but it's fun to see how excited they are to choose a gift for their sibling. And even more fun to watch their little faces light up when their sibling opens the gift they lovingly chose for them.

We’re so excited to have Stephanie join us again at the Bash, be sure to stop by her booth and say Hi and check out her amazing (and giftable) leather goods this weekend!

Father's Day Gift Guide 2020

What would we do without dad jokes? Our 2020 Father’s Day gift guide, Dallas edition, had just the thing to make dad’s day. From personalized key chains to handsome cuff links, this is your go to list of gifts for dad. Celebrate his corny antics with the coolest handmade gifts from your fav local makers.

Father’s Day card by i latina creative.

Father’s Day gifts by Expressions Bracelets.

Beard oils for dad by HiRuna Designs

Golf ball markers by Eight9 Designs

Brass collar stays by Valerie Morgan Designs

Father’s Day gifts for grandpa by Expressions Bracelets.

Paper goods by i latina creative.

String art football frame by Lil Bits of Mona

Earthy bath bombs by HiRuna Designs

Cheers to dad with these wood coasters by Novare Studio

Custom, hand stamped key chains for dad by Expressions Bracelets.

Striking backwards clocks by FunCoolWallClocks

Father’s Day gifts by Novare Studio

Cuff links for dad by Valerie Morgan Designs

Personalized key chains by Eight9 Designs

Laser cut wood gifts by Novare Studio

Handcrafted silver gifts for dad by Valerie Morgan Designs

Relaxing gifts sets by HiRuna Designs

Father’s Day gifts by Eight9 Designs

Paper goods by i latina creative.

Mother's Day Gift Guide 2020

Moms are the glue that keeps life together. Be sure to show mom how much she means with something charming from our 2020 Mother’s Day gift guide. From personalized bracelets to handcrafted leather bags, we have the perfect gift for every mom. Shop small and win big with these handmade gifts for mom.

Funny Mother’s Day card by Maya x Kiwi

Mother’s Day card by Hearts & Sharts

Mother’s Day card for Nana by i latina creative.

Expressions Bracelets.

Ahaus Pottery

Ahaus Pottery

Ahaus Pottery

Mother’s Day necklace by Expressions Bracelets.

Paper goods by i latina creative.

Mom string art by Lil Bits of Mona

HiRuna Designs

Mom will love custom string art by Lil Bits of Mona

Custom, hand stamped bracelets for mom by Expressions Bracelets.

Ox & Pine

Maya x Kiwi

HiRuna Designs

Designs by Andrea

Hearts & Sharts

Lil Bits of Mona

Ox & Pine

Maya x Kiwi

HiRuna Designs

Ox & Pine

Hearts & Sharts

Paper goods and gifts by i latina creative.

{Gratitude} 18 Thoughtful Thank You Gift Ideas

Showing you're thinking about someone always brightens their day. When stress and anxiety are high, thanks and appreciation can mean the world to those we care about. From beautiful thank you notes to budget-friendly gift ideas, we have something thoughtful for everyone. And when you shop local, you brighten a maker’s day too.

Letterpress thank yous by i latina creative.

Show your appreciation with an inspirational gift by Expressions Bracelets.

Succulent earrings by Valerie Morgan Designs.

For the makers, handcrafted crochet hooks by Nik-Naks & Knots.

Earrings by JGrumbling Handmade Jewelry

Inspirational accessories by Expressions Bracelets.

Stacking rings by JGrumbling Handmade Jewelry

Lace shawl by Nik-Naks & Knots.

Paper goods by i latina creative.

String art by Lil Bits of Mona

Artisan jewelry by Valerie Morgan Designs.

Crochet wall handing by Nik-Naks & Knots.

Say thank you, or almost anything, with custom string art by Lil Bits of Mona

Appreciation for the sisters we’ve chosen, by Expressions Bracelets.

Paper goods and gifts by i latina creative.

Bronze feather necklace by Valerie Morgan Designs.

Glass spike earrings by JGrumbling Handmade Jewelry.

Lil Bits of Mona knows sometimes the best way to say thank you is with a laugh!

10 Things I Learned as a Creative Entrepreneur

Artist post! Last fall, Kat French Design celebrated ten years!! We’re excited to have Kat joining us on the blog to share some of her wit and wisdom on being a creative. Woohoo!

HAPPY TENTH BIRTHDAY TO KAT FRENCH DESIGN! You guys, it’s been a DECADE. My little freelance graphic design business has grown up and become a wildly awkward preteen of a paper goods company! There have been a lot of highs, lows, change and growing pains over the years and I’m a better person because of it.

TO CELEBRATE I’ve decided that instead of listing all of the things that I’ve accomplished in the last ten years, I am going to list some of the things I have learned instead. The next ten days will be a glimpse into the old days of KFD and some of the creative entrepreneur knowledge I’ve been gleaning in this time.

I wouldn’t have made it this far if it weren’t for my amazing customers who somehow are on the same level of weird as me, my husband who has always supported me, my bestie who would drop everything to help stuff cards and work show booths, Proof to Product and Katie Hunt who are my compass in the product-based business world, and the amazing community of makers in Dallas who are always there to support, encourage and vent with…because some days I ugly cry. I deeply love you all. Here’s to the next ten years!

10 Things I’ve Learned as a Creative Entrepreneur:

1. Freelance Design – I think I learned that I shouldn’t be a freelancer. Inspiring, right? I did it for over five years and always felt a struggle between what the client wanted and what my natural design tendencies ended up actually creating. A lot of times this was okay and the end product was fine, but it created a tension in my emotions that got old really fast. My unintentional design aesthetic has always leaned toward colorful and thick designs and that wasn’t always a good fit for lawyers and real estate agents. So, I would have to dial back what my gut wanted to make so that it would be a better fit for my clients. After several years of this I felt ready to design for myself…but I had no idea what to make.

2. Etsy – Experiment! Etsy is SO amazing for new business owners. It’s a great platform to put your stuff out there with very little risk. When I first started on Etsy I had just decided to stop taking freelance clients and was ready to design for myself, but I had no idea WHAT to make. At first I made some kids stationery and it was okay, but I don’t think there’s a super strong market for that and I also wanted a more adult creative outlet. So, then I experimented with art prints then handmade journals. Those actually did well and I enjoyed making them, but they were too time consuming and I couldn’t make a profit off of them when I calculated the time investment. So then I played around with a couple of Valentine’s Day cards and had a lot of fun coming up with the phrasing and found out these did pretty well (I think I sold 16 of one of them and that felt like a lot). I also added some digital downloads and then kind of felt a little lost, but a few months later I realized on a road trip with some friends (even longer story) that I wanted to try tackling a card line and just went for it. Etsy was such a great avenue for me to spend that year experimenting. With that time I was able to “find myself” and figure out what the right fit for me was going to be. After that I focused on: developing a lot of different items, improving photos, telling my story and pricing right.

3. Aesthetic – I had to just keep creating until my style emerged. I mentioned the other day how my design aesthetic has always steered toward colorful and thick, but when I decided to start my own card line I wasn’t sure what look I wanted to go for. I drafted about 10 different versions of my first card (some of these are posted here) until I finally made one that felt very “me.” From there I took the look of that first card and carried it over to another 20 or so cards. From there I just kept illustrating more and more and eventually my line developed even more of its own look. As I continue to illustrate more and more cards I continue to find my aesthetic evolving. It’s just the natural effect of continuous work. The more you make, the more your style will emerge.

4. Family Life – I’m still learning to be okay with setting work down. The main reason I work for myself is because I wanted to be at home with my kids. This means my studio time is only one or two hour chunks while kids are sleeping. Usually this works really well, but every once in a while I find myself overloaded with new designs, orders and craft show prep. It’s in these seasons that I find it really hard to enjoy the time I need to spend with my toddler while a to-do list burns a giant hole in my brain. I have gotten a lot better at being able to put a project down, but sometimes it’s so hard. I just have to allow myself grace and, at the same time, think to the future when I’m old and wretched and know I’ll be thankful that I stopped working so I could focus on kid squabbles, spilled milk and quiet snuggles because those days will be long gone.

5. Craft Shows – I had a big learning curve at my first show where I had spent several months designing the perfect booth with my husband. I had made it to look kind of like a candy shop or bakery with a high counter and wooden walls behind the counter to display art prints. After my first show and only selling ONE art print TO A FRIEND, I realized I needed to get my prints out in front to the customers. So, now I put my wood wall to the side of the booth with prints all up and down that thing so shoppers can walk up close to it. This simple shift has transformed my sales. So, yeah…get your items in front of your buyers without a moat…and make eye contact, say, “Hi”, smile, let the customers be critical, try to hide your annoyance when customers take pictures of your work instead of buying it and just have fun.

6. Community Over Competition – Dallas is really special. There are a ton of other makers here and they are so awesome. I’ve been a part of the Etsy Dallas Team for the last 4 years and have had the chance to be a part of several awesome local stores that are run by local makers. These groups really focus on helping each other grow as entrepreneurs and artisans and I cannot emphasize how much this has been amazing for both business AND personal sanity. It can be isolating to work for yourself and I found I really needed those friends who were in the same boat. If your area doesn’t have any groups like this then I encourage you to get to know other makers and start a group yourself. Craft shows are a great way to meet other makers, but don’t just walk the show – be a part of it to earn some cred and comradery. It’s a game changer, I promise

7. Wholesale – When I first started selling wholesale I was terrified of breaking the rules. (You can totally see my personality type here.) I was afraid that I was going to do something wrong and totally screw up my first wholesale order.

Four years later I have learned that there really aren’t any rules. I mean, there are definitely industry standards that are best to follow for your benefit like minimum order requirements and payment terms, but outside of that a lot of shops are just making it up as they go…just like us! So, some stores will buy months before a holiday hits and others will purchase like a week before that holiday. Some stores will want to order online and some will just want to send you an email. Some stores want zip code exclusivity and others don’t. Every store is different.

This means that the key factor to success with each and every wholesale buyer is COMMUNICATION. If you’re unsure about anything with an order it’s so important to just ask for clarification and when, inevitably, you DO end up making a mistake just be willing to humble yourself, apologize and try to make amends with a special offer. After all, we’re all human, right?

8. Marketing – I really feel like I don’t know jack about marketing, but I think something I’m really trying to do is be myself and show my face more. I want my customers and followers and target audience to know me and to know what I do and why I do it. I’m not sure I’ve been successful in doing that, but that’s my goal nonetheless. I don’t have much time to pour into marketing and I don’t really enjoy the idea of making it so construed and in a box, so I don’t know….thats about it. Maybe I’ll have more to say about it on my 20th anniversary.

9. Product Development – I used to dive head first into creating new products without giving much thought to costs, inventory storage, packaging woes, etc. I’ve learned to be more cautious and selective with adding new types of goods to my line because I’ve seen how much space inventory can take up and I’ve seen product just sit. I’ve also discovered that packaging products isn’t a favorite pastime of mine. Plus, you don’t know how your audience will respond and you don’t want to be out hundreds or thousands of dollars on a dud that never sold.

So, to be more careful in my product development, I created a secret focus group on Facebook of friends whose opinions I value. When I’m working on a new product and I’m not sure about it, I post it there and get their input. It’s been really helpful and has helped me make up my mind on a number of occasions. Also, I’ve started asking myself if I would feel compelled to buy it if I saw it in a store. I’m confident that one question has saved me a lot of time and money over the past few years.

10. Ruts – Push through them. Every couple of months I either end up in a creative rut or I just feel all bummed because sales have slowed down. I have learned these are totally normal cycles in creative businesses! There have been several times where I’ve thought that I might want to shut down shop, but I told myself that I was committed and needed to keep going…and within just a few weeks I was inspired or sales had picked back up. I can’t discount how much prayer and trusting God to provide comes into play here, too. He has always been faithful and has taught me that slow growth is good growth for a stay at home mom who has tired brain and two crazy kids. Could you imagine if my business exploded? I’m pretty sure I wouldn’t be able to handle that and God knows it. I’m thankful that He knows me better than I know myself. But, yeah, I have seen a surprising number of businesses similar to mine who seemed bigger and more successful decide to close up shop for one reason or another. I have decided that I don’t want to be one of those. I really love what I make and I want to be in it for the long haul, so I have to push through the inevitable ruts. You can, too.

{Sponsor Spotlight} Sparkwit Shines in Marketing for Makers

We are excited to have Sparkwit Marketing as an official sponsor for the 2019 Jingle Bash. This passionate team understands that handmade artists and Etsy sellers often don’t have time or experience to market their business successfully. That’s why Sparkwit is dedicated to marketing for makers and supporting the handmade movement.

Your handmade business is not just a side gig, it’s a labor of love and you deserve to shine. Services include a full suite of small business digital marketing, ranging from personalized onsite training to logo design – makers at any level can benefit from what they have to offer.

Sparkwit is made of makers too, so they know how to market for makers. And they can help you navigate the differences between Google SEO and marketplace SEO, build your website, or get your social media going. Getting started is easy – just shoot an email to info@sparkwitmarketing.com, or click on over to sparkwitmarketing.com and schedule a free introduction meeting.

13 Tips for Shopping the 2019 Etsy Dallas Jingle Bash Like a Pro

The highly anticipated Etsy Dallas Jingle Bash is November 9 at Gilley’s Dallas. Admission is free! We will have an adorable photo booth and fun make-and-take crafts. Here are a few tips for making the most of your Jingle Bash shopping experience ...

1. Bring your favorite shopping buddies and be sure your phone or camera is charged. There are fun photo booths in the works and you’re going to want those selfies. Don’t forget to tag @etsydallas so we can see too!

2. Prep a shopping list before Bash Day so you won’t forget anyone or anything. Don’t forget that Christmas, winter holidays, and wonderful family gatherings will be here before you know it. You can even browse the 2019 Jingle Bash Artists to plan your must-have stops for the day.

3. Grab a map when you arrive so you can head straight to your favorite booths. We will have some Etsy Dallas Jingle Bash swag at our information booth - get ‘em while supplies last! And be sure to visit the free make-and-take craft table hosted by the Creative Arts Center of Dallas.

4. Bring a tote bag for the goodies you buy to keep your hands free to shop all the gorgeous handmade pieces our artists will have at the Jingle Bash. We will have extra totes for sale but supplies are limited.

5. The first 50 adult shoppers in line get our coveted Bash Bags — it’s the first 50 who show up, y’all. Please don’t yell at our volunteers if you weren’t in the first 50. We promise there is plenty of amazing work available for purchase at the Bash. We’re all in this to support handmade artists, right? We are always excited with the contributions for the Bash Bags. Those 50 lucky shoppers who are first in line will love what they find inside.

6. Don’t stress if you arrive at opening to see people lined up outside the door. Experienced Bash shoppers may be there to get their hands on our Bash Bags or to get first dibs in the booths. Once doors open, everyone gets ushered right in without a wait. Pro tip: If crowds aren’t your thing, you probably don’t want to arrive in the first hour.

7. Our all-volunteer leadership team works on planning for our Bashes all year long! We are passionate about putting on an event you will love but we can’t control the weather or traffic. If you’re planning to wait in the line before the show, be prepared.

8. Expect traffic. Plan your route ahead of time. It’s downtown Dallas, y’all. Check the news for construction or any big events that may affect your route. Consider carpooling with friends or taking DART if driving downtown stresses you out.

9. Thankfully there is parking at Gilley’s for $5. We will have tasty food trucks and a bar onsite as well. 

10. Expect a crowd. We love how the community comes out to show support for our artists! If you want to browse with a little more elbow room, arrive after lunch. Don’t worry. Our artists are stocked for the whole day.

11. You may want to leave the stroller in the car or at home. If possible, wearing your little one may make shopping the Bash easier for you and other shoppers trying to navigate the aisles.

12. Find the Etsy Dallas table to find out how to win Bash Bucks (that’s money that only works at this Bash, y’all). We want to give you extra $$ to spend at the Bash, so don’t miss out!

13. If you haven’t already, sign up for our newsletter. We promise we only send out fun and happy emails. It’s a great way to get the scoop on all our upcoming events.